What do your experts know
that they can’t put into words?
Surface
“I need a faster tool”
Deeper
“I spend 3 hours every Monday re‑entering data from the field report”
Bedrock
“Minimize time to reconcile field observations with compliance records”
Expert Discovery Platform
Unearth what your
experts knowsubjects wantexperts need
AI‑powered forensic interviews that extract what domain experts actually do — not what they think they do.
Scroll to dig
The best product insights aren’t in surveys.
They’re in the stories no one thought to tell.
The process
From invitation to specification
Invite experts
Send a link to your domain experts. They click, verify their email, and start talking. No accounts, no onboarding, no friction.
AI interviews
Our agent conducts forensic interviews — reconstructing specific past events, not asking hypotheticals. It uses JTBD methodology, Mom Test principles, and motivational interviewing to get past what experts think they do to what they actually do.
Confirm understanding
Experts see their knowledge rendered as workflow diagrams, force quadrants, and outcome cards. They confirm with Agree, Not Quite, or Wrong. The modifications are the most valuable data.
Structured specs
Receive JTBD outcome statements, step-by-step workflow breakdowns, pain points ranked by frequency and severity, and edge cases — all grounded in real practitioner behaviour and confirmed by the experts themselves.
What’s different
Built on research methodology,
not prompt engineering
Not a chatbot. A forensic interviewer.
Reconstructs specific past events with sensory detail. Triggers episodic memory, not rationalised narrative. The agent never asks “Why?”, never accepts vague answers, never lets solution-talk persist.
Solution → Problem
“I need a spreadsheet template” becomes “Minimize the time spent categorising 200 transactions monthly without automation.” Every solution an expert describes is treated as a symptom, systematically unwound to the underlying job-to-be-done.
Visual confirmation, not verbal playback.
Understanding isn’t read back as text. It’s rendered as workflow diagrams, force quadrants, and outcome cards. Experts confirm with Agree, Not Quite, or Wrong. The modifications — not the agreements — are the most valuable data.
Cross-expert intelligence
When multiple experts describe the same pattern — even with different terminology — the system links them. Produces confidence-scored specifications aggregated across all interviews, surfacing convergence and divergence.